simplicity. understanding the importance of 'less is more' in design and structure. simple design is usable and elegant.
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seattle pridefest web lots of information requires an easy navigation and soothing look and feel. simple but elegant design. 
seattlepridefest.org
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square room web local artist feature all sorts of arty goodies in their store - featuring all of this requires an artsy site that doesn't distract from all the unique offerings. squareroom.us | |  | |
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next: DESIGN PRINCIPLE #3